Claim Freedom: How To Present Your Ideas To Brands

Bimma Williams | March 4th, 2024

It's Claim Freedom Monday Y'all!

Here's some wisdom to help you attract paying clients.

Crafting compelling pitches for brands is essential for freelance creatives. This guide outlines a four-step approach: Define your idea's core purpose, weave a captivating narrative that aligns with the brand’s values, create a visually engaging presentation, and refine your idea with feedback from key stakeholders. By distilling your vision into a clear, impactful message, you set the stage for successful brand collaborations.

1. Define the Singular Purpose

Begin by shaping your idea into a singular, compelling purpose. This step is crucial as it sets the direction for your entire presentation. Consider what you want the brand to remember or act upon after hearing your pitch. Ensure that this core message aligns with the brand's goals and values, making your idea not just a proposal but a solution that resonates with their current needs or aspirations.

2. Tell A Story

Craft a narrative around your idea that engages the brand emotionally and intellectually. Stories are powerful tools that can transform abstract concepts into relatable experiences. Your story should highlight the journey from problem to solution, emphasizing the impact and benefits of your idea. Make sure your narrative aligns with the brand's identity and speaks directly to their target audience, enhancing the relevance and appeal of your proposal.

3. Put It in a Concise Deck

Develop a presentation deck that succinctly visualizes your story and the singular purpose of your idea. Use visuals—such as images, charts, and infographics—to illustrate key points and make complex information easier to digest. Each slide should focus on a single aspect of your narrative, ensuring that your message is delivered clearly and effectively. The goal of your deck is to complement your verbal presentation, providing a visual anchor for your ideas without overwhelming your audience with text.

4. Preview with Key Stakeholders

Before taking your pitch to the brand, preview it with key stakeholders at the brand. This could include mentors, industry peers, or colleagues who understand the brand and can provide valuable feedback. Use their insights to refine your presentation, addressing any areas of confusion and strengthening your pitch's overall narrative and clarity. Practicing your delivery based on this feedback will help you present with confidence, making a strong impression when it matters most.

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By following these steps, you create a structured and engaging approach to presenting your ideas to brands. This method ensures your pitch is not only memorable but also aligned with the brand's vision, increasing the likelihood of a successful partnership.

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See you next week,

Bimma Williams

Co-creator / Host of The Claima Stories Podcast & Freelance Host​