For creatives ready to gain new clients on Instagram, this approach can transform your profile. It’s about more than just numbers; it’s about connecting, sharing your unique voice, and cultivating a vibrant community around your work. Dive into this strategy not just to boost your followers but to really increase the appeal of your content for potential clients.
Reels Bring In New Followers
Reels have indeed become the cornerstone of my content strategy, marking a significant shift from my earlier approach where my efforts were spread too thin across various formats. Initially, I found myself juggling carousel posts, posting 5 to 8 stories daily, engaging in collaborations with other creatives, and experimenting with reels. This scattered focus was yielding less than optimal results, leading me to a pivotal realization: concentrating on what truly works is key.
Thus, I decided to allocate 80 percent of my strategy towards reels, recognizing their vast potential for reach and engagement. Reels turned out to be the game-changer for me, especially after seeing three of my videos blow past the 200K view mark. This wasn't just about racking up big numbers; it was a clear sign that Reels had this unique pull, attracting tons of new eyes to my profile. The best part? Every time one of those reels went viral, my follower count would just skyrocket, adding an insane 5,000 to 10,000 new followers from each hit. Instagram's been all about pushing Reels lately, and leaning into that trend was like striking gold for me. It made all the difference, turning my content into something that didn't just get watched but seriously followed.
Speak About What's Relevant: Sharing Your Perspective
Engaging with current trends and events on Instagram isn’t just about acknowledging what’s happening; it’s about weaving your unique perspective and expertise into the narrative. When I talked about the marketing genius behind Pharrell’s Louis Vuitton show, it wasn’t merely a recount of the event. Instead, I offered insights and commentary that illuminated my perspective on its impact and innovation. This approach transforms content from a simple newsreel into a thought-provoking analysis that adds value.
Sharing your viewpoint does more than differentiate your content; it establishes you as a thought leader in your space. It invites your audience to engage on a deeper level, sparking discussions and building a community around shared interests and insights. Whether you’re breaking down Pharrell’s marketing strategies or analyzing cultural shifts within the industry, the key is to provide content that makes people think and encourages them to see things from a new angle.
Hook 'Em in Seconds: Crafting Provocative Questions
The opening moments of your Reel are critical. To ensure your content doesn't just blend into the background, start with questions or statements that immediately engage the viewer's curiosity. For instance, asking, "Did Tyler The Creator best his mentor Pharrell Williams?" instantly sets the stage for a compelling comparison that fans of either artist would be eager to explore. Similarly, positing, "Pharrell and Tobe use grillz as a marketing tool," invites viewers into a discussion about the intersection of fashion, identity, and marketing in the music industry.
These examples illustrate how starting with a provocative question or statement not only grabs attention but also hints at the depth of analysis and perspective to follow. It’s not just about hooking the viewer; it’s about promising them a unique insight that they won’t want to miss.
By focusing on these strategies, you’re not just sharing content; you’re inviting your audience into a conversation. It’s about making each Reel an opportunity for engagement, reflection, and community building.
See you next week,
Bimma Williams
Co-creator / Host of The Claima Stories Podcast & Freelance Host