Claim Freedom: How To Share Previous Work And Impress Future Clients

Bimma Williams | March 25th, 2024

It's Claim Freedom Monday Y'all!

Here's some wisdom to help you attract paying clients.

One of the most powerful tools at your disposal are detailed case studies. These case studies do more than showcase your design skills; they highlight what you bring to the table: your unique problem-solving abilities and creativity. My friend Jamie’s experience is a prime example of how effectively crafted case studies can spotlight a designer’s ability to make a real-world impact, offering a blueprint for connecting with potential clients on a meaningful level.

The Project and the Problem It Solved

The Insight: The foundation of an impactful case study is its ability to demonstrate your talent for identifying and resolving specific challenges. This is where you show potential clients that you’re not just a designer but a strategic thinker.

Jamie’s Experience: Jamie tackled a project that many would find daunting: the rebranding of “The Morning Brew,” a local café struggling to engage a younger demographic. This project was deliberately chosen to be featured in her case study, illustrating her proficiency at revitalizing a brand while catering to evolving market needs.

The Approach and Its Uniqueness

The Insight: The way you approach a design challenge sheds light on your creative process and strategic mindset. A well-documented case study allows you to delve into your unique methods, offering clients a glimpse into how you work and think.

Jamie’s Experience: For “The Morning Brew,” Jamie adopted an approach that respected the café’s history while infusing it with modern appeal. She meticulously balanced traditional elements with contemporary design, a strategy that not only showcased her innovative thinking but also her ability to respect and elevate existing brand identities.

Highlighting the Results

The Insight: The true measure of a case study’s effectiveness is in the results. Quantifiable outcomes and positive client feedback are crucial for validating your work’s impact. This section proves your value as a designer, illustrating how your contributions lead to tangible success.

Jamie’s Experience: The outcome of the rebranding was remarkable. Jamie’s vision led to a 40% uptick in patronage from younger customers, breathing new life into “The Morning Brew.” Her case study included not just before-and-after visuals, but also engagement metrics and testimonials, providing a well-rounded view of her achievement.

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By carefully crafting each case study to showcase problem identification, unique approaches, and measurable results, you can transform how potential clients perceive your work. It’s not just about the projects you’ve completed; it’s about the stories you tell through those projects. Let your case studies demonstrate your journey, your challenges, and your victories, turning them into compelling narratives that resonate with your audience.

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See you next week,

Bimma Williams

Co-creator / Host of The Claima Stories Podcast & Freelance Host​